By making a strong case for why he should pay attention to you, you’re more likely to win Bezos’ attention and a “?” forward. Briefly describe how previous Amazon employees have been unable to help. Instead, make sure to provide the vital, relevant details of your case. Avoid rude language and try not to go too in-depth on the background of the situation.

In your email to Bezos, insiders recommend being succinct and direct.

According to many Amazon employees, Bezos will forward emails in need of follow up to the relevant manager with one character: “?” Amazon employees report that this “?” means “figure out what this is about and fix it.” If your message gets forwarded like this, you can expect a response within as little as two hours.

Although he doesn’t respond to most of these emails personally, he claims to read most of the messages that come into his inbox.

Bezos widely advertises his own email address so customers can get in touch with him. Email for direct attention from Bezos or his Executive Team.

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